The Wonder & the Why of the Automotive World

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Mazda's Soul Red Paint Process Creates a Handcrafted Look with Motion Capture
Mazda's Soul Red Paint Process Creates a Handcrafted Look with Motion Capture

Working closely with the master painter and color designer, Mazda engineers captured the handcrafted paint strokes and translated that into robot movement that could be copied over and over for mass production of the Soul Red Crystal paint color.

Thinking About Adopting a Pet? Subaru and the Chicago Auto Show Have Furry Friends on Site
Thinking About Adopting a Pet? Subaru and the Chicago Auto Show Have Furry Friends on Site

Heading to the Chicago Auto Show this weekend? Subaru is hosting a pet adoption event at their exhibit on the show floor.

Watching the Super Bowl? Don't Miss These Commercials from Automotive Stars
Watching the Super Bowl? Don't Miss These Commercials from Automotive Stars

Are you ready for the big game’s automotive commercials? We have your watching list here.

Our Chrysler Pacifica Hybrid Story Featured by TODAY Parenting!
Our Chrysler Pacifica Hybrid Story Featured by TODAY Parenting!

As an automobile fanatic, and one who historically prefers fast cars and big trucks to small cars and vans, a minivan didn’t excite me. We had a few vans when I was a kid, plus a station wagon, and although the memories of that time period were good, there was no love in my heart for the vehicles themselves.

It was my nine-year-old son, accompanying me to a local auto show, who turned my head toward the possibilities.

Why Are Today's Cars Safer? In part, It's as Simple as ABC: Air bags, Belts, and Chassis.
Why Are Today's Cars Safer? In part, It's as Simple as ABC: Air bags, Belts, and Chassis.

You may think the “land yachts” of past eras were safer than cars of today. In fact, today’s vehicles are much safer, and it has a lot to do with the structure of the vehicle itself, under the skin.

The 2019 Houston Auto Show's Roshelle Salinas and Team Launch Havana Nights Public Gala and More
The 2019 Houston Auto Show's Roshelle Salinas and Team Launch Havana Nights Public Gala and More

This year, Roshelle Salinas and team added a new element to the Houston Auto Show: a public preview gala. Proceeds from the Havana Nights-themed party benefit Texas Children’s Hospital. In past years, the preview party was invite only.

Do Your Kids Attend a LAUSD School? Petersen Automotive Museum is Offering Free Admission
Do Your Kids Attend a LAUSD School? Petersen Automotive Museum is Offering Free Admission

The Petersen Automotive Museum has announced it will offer free admission to LAUSD students Monday through Friday until February 2, 2019. Students will have the opportunity to enjoy special programming in the Rob and Melani Walton Discovery Center and throughout the museum.

The Ford Edge is a Computer Geek, and We Like It
The Ford Edge is a Computer Geek, and We Like It

Driving the new Edge is undeniably a confidence-boosting experience. On the roads in Dallas, we had a chance to try out the driver-assist technologies in the Edge.

Steel Market Development Institute using virtual reality at NAIAS to illustrate future mobility and steel connection
Steel Market Development Institute using virtual reality at NAIAS to illustrate future mobility and steel connection

Next week at the North American International Auto Show, the Steel Market Development Institute (SMDI) will offer a three-minute virtual journey through a futuristic city landscape. During the journey, the (virtual) steel body of an autonomous vehicle builds around the driver. Riders will be able to explore the key components of the vehicle and learn how advanced high-strength steels in automotive design can address the potential challenges of autonomous transportation.

Nissan's 2019 Altima and the New Mary Poppins Movie Share a Common Goal: Creative Innovation
Nissan's 2019 Altima and the New Mary Poppins Movie Share a Common Goal: Creative Innovation

What does the movie Mary Poppins Returns and the 2019 Nissan Altima have in common? The designers at Nissan have combined technology and art to update the popular sedan, collaborating with Disney to get the word out.