Thrills and Wheels was built upon a shared passion for the positive stories within the automotive industry between Alice Chase of Thrill of the Chases and Kristin Shaw of Firewheel Communications. The venture turned into Thrills and Wheels, and together we’re bringing innovative and creative stories to the industry, along with actionable information on vehicle models across the board.

Alice Chase headshot.png


ALICE CHASE is a recognized digital strategist and consultant known for relationship growth and community building both online and offline. Utilizing her extensive business marketing background, you’ll find her frequently collaborating on projects concerning strategic social media campaigns in the automotive industry, travel destinations, volunteer outreach, and small business. Often referred to as a “connector” by the brands she works with, she is extremely passionate about sharing techniques of solid collaboration and social platforms to build and strengthen connected communities.

She also shares her own story through her lifestyle site 

5 questions with Alice:

  • What's your travel goal for 2018?  To photograph hot lava in person. Until now, the closest I've gotten is jumping from sofa to ottoman in my living room and trying my best not to touch the floor.

  • What Disney character would you be and why? Mulan. Her story exemplifies bravery, loyalty, and leadership.

  • What sparked your interest in cars?  I was basically born with it in my DNA. Restoration and recovery was our family business for generations. My first job was prepping cars for the paint booth. It was there that I learned the true value and frustration of being meticulous. 

  • What's your favorite city? This is an easy one. Austin. I didn't grow up there but after living there for a number of years, Austin will always feel like coming "home" to me. It's also the city where Kristin and I first met.  

  • Describe the color yellow. Yellow is stepping outside on a spring day and feeling the warmth of the sun on your face. It's the taste of banana pudding served in the south. 


KVS head shot 4.png


KRISTIN SHAW is a member of the board for the Texas Auto Writers Association (TAWA); a former cast member and four-time co-producer of the Listen To Your Mother show in Austin; and owner of Firewheel Communications, LLC. Her award-winning work has been featured at The Washington Post; the Today Show site; Brain, Child magazine; Cosmopolitan; Good Housekeeping; Woman’s Day; The Huffington Post; and more. Her corporate career was built on telecommunications and technology, and she has over a decade of experience in aviation tech marketing. The charities she supports are SAFE Austin and Marathon Kids, and cars are her passion. In fact, her ring tone is the sound of an engine revving. More at

5 questions with Kristin:

  • If you could own any performance vehicle, which would you choose?  A Lamborghini Aventador S. I had the opportunity to test drive this gorgeous car at Motorsports Ranch last year, and I fell in love.

  • What was your first car? A 1977 Dodge Aspen. I refused to drive a stick shift back then, so I could not drive the Chevy Citation I was intended to have. My dad traded the Chevy for the Dodge and I was ready to drive all over town. I named her Coppertone for her bronze paint job. 

  • What's your favorite city to visit? I have two, actually, each for very different reasons: Rome, Italy; and Halifax, Nova Scotia. In Rome, I feel as though I'm at home. I love the feeling that I am with my people. Halifax is very cozy and in the fall when its autumn colors are in full regalia, it's absolutely gorgeous. 

  • Favorite sport: Do I have to pick just one? I like almost all of them.


“Some beautiful paths can't be discovered without getting lost.”
― Author Erol Ozan