Jaguar And HGTV’s Jonathan Scott Unveil First Ever Mobile Holiday Window As Part Of #Unwrapajaguar Holiday Campaign
Keeping in fashion with the famous holiday windows along Fifth Avenue in New York City, Jaguar has partnered with Jonathan Scott of HGTV’s “Property Brothers” to reveal the first ever mobile holiday window. The eye-catching display features the Jaguar E-PACE compact performance SUV inside a hollowed out double-decker bus filled with holiday decorations. Scott designed the interior and exterior of the bus, drawing inspiration from classic seasonal traditions to create his first ever holiday window on wheels.
The first of its kind, the mobile holiday window was designed for the Jaguar brand’s national #UnwrapAJaguar holiday campaign. The display was built by creating a looking glass at the center of a double-decker bus, then placing the Jaguar E-PACE inside before installing the other side of the looking glass. The holiday window will be traveling throughout New York City’s most popular shopping areas such as Park and Fifth Avenues for all to enjoy until Dec. 23.
As part of the campaign, Jaguar is also kicking off a nationwide #UnwrapAJaguar holiday sweepstakes for one lucky person to win a new 2019 Jaguar E-PACE SE.1 Those interested will have the chance to enter the sweepstakes from Tuesday, Dec. 11 through Wednesday, Jan. 2, at www.jaguarusa.com/unwrapajaguar.
"New York City during the holidays is a magical place where people from all over the world come see the lights, the tree and the remarkable holiday window displays. We are incredibly excited to partner with HGTV’s Jonathan Scott to bring our must-see holiday window, featuring the Jaguar E-PACE, to life,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. "By being mobile, our one-of-a-kind holiday display allows us to spread holiday cheer throughout the city.”
Designed by Scott, the interior of the holiday window features a red Jaguar E-PACE surrounded by a wintery scene of two Christmas trees, holiday garlands, wreaths and gifts. The exterior of the bus features a custom tartan print wrapping paper designed by Scott and wrapped in a white bow. The gift tag reads: “From: Jonathan Scott, To: Jaguar.”
“I have renovated hundreds and hundreds of houses, but I have never renovated a double-decker bus,” said Scott. “The smaller the space, the trickier the design, and with the E-PACE as the central feature I didn’t want to crowd it. If someone was just outside of our home and looking into the window during the holidays, that warmth they would see is what I wanted to capture.”
To bring the #UnwrapAJaguar holiday window to the rest of the country, Jaguar has created an industry-first partnership with Pinterest where, from Dec. 12 through Jan. 2, users will be able to digitally unwrap Pins featuring the new Jaguar E-PACE. Users will also be able to explore a 360-degree view of the Jaguar E-PACE holiday window and engage with interactive hotspots inside to explore additional vehicle features.
The Jaguar E-PACE is a five-seat, compact performance SUV that packs the design and performance of a Jaguar sports car into a practical and connected all-wheel drive vehicle. Jaguar driving dynamics and design put the brand’s sports car DNA in a practical design, packed with advanced technologies to keep the driver connected. The E-PACE is a member of the Jaguar ‘PACE’ family of SUVs, positioned alongside the all-electric I-PACE and the brand’s best-selling vehicle, the Jaguar F-PACE. The Jaguar E-PACE is priced from $38,600.