Nissan supports two exhibits on Japanese manufacturing and car culture at the Petersen Automotive Museum
- Two new exhibits set to open: "The Roots of Monozukuri: Creative Spirit in Japanese Automaking" which explores Japanese innovations in engineering and manufacturing and "Fine Tuning: Japanese-American Customs" that focuses on Japanese car culture and customization in Japan and the United States
- It will be the first time several of the Nissan and Datsun vehicles have been on display outside of Japan
- Both exhibits open to the public on May 26
LOS ANGELES – Nissan announced its support of two new exhibits at the Petersen Automotive Museum that celebrate and explore the intersection of American and Japanese car culture. Both open to the public May 26.
The first part of the exhibit, titled "The Roots of Monozukuri: Creative Spirit in Japanese Automaking"illuminates key elements of Japanese design philosophy in the years preceding its climb to market dominance in the 1970s. In concert, "Fine Tuning: Japanese-American Customs" examines the rise of Japanese car customization in Japan and the United States, and how each market influenced the other to redefine car culture.
"Nissan is honored to be part of the Petersen's 'The Roots of Monozukuri' exhibit, which celebrates 60-years of Japanese cars in the U.S.," said Richard Plavetich, general manager, Nissan Design America. "From practical and economical to sleek and powerful, Nissan vehicle design, durability and performance has resulted in an 85-year global success story that is well represented by the vehicles on display."
Located in the Bruce Meyer Family Gallery presented by Rolex, "The Roots of Monozukuri" exhibit explores the theme of monozukuri, or "the art, science and craft of making things," as the underpinning for the long-term success of the Japanese automotive industry. Each car exemplifies this theme by highlighting the creativity, innovation, craftsmanship and collaboration central to Japanese manufacturing. Historically significant vehicles from the Lane Motor Museum in Nashville, Tennessee and other private collections will also be on display. Highlights include a 1937 Datsun Model 16 Coupe and 1966 Nissan Silvia, both extremely rare vehicles seldom seen outside Japan. A Datsun 1000 sedan returns to the Los Angeles area, where it starred at the company's first U.S. appearance 60 years ago at the LA Auto Show.
Running concurrently with "The Roots of Monozukuri" in the Museum's Customization Gallery, "Fine Tuning" elaborates on the aesthetic and stylistic conversation between Japanese and American tuners. Focusing on Los Angeles and Japanese car customizers, this exhibit features true one-of-a-kind custom creations, from drift and drag cars to highly modified customs that include a fan favorite 1973 Nissan "Kenmeri" Skyline 2000 GTX, among other highlights from Japanese manufacturers.
During the first month of "The Roots of Monozukuri: Creative Spirit in Japanese Automaking" and "Fine Tuning" exhibitions, Nissan will proudly display the all-new 2018 Nissan LEAF in the Alternative Power Gallery of the Petersen Museum.
"The Roots of Monozukuri" and "Fine Tuning" each run through April 14, 2019. Tickets are for sale at Petersen.org. For more information about Nissan's role in the exhibits, please visit NissanNews.com in the coming weeks for images and video related to the displays.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world's largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About The Lane Motor Museum:
The Lane Motor Museum is home to rare and unique vehicles, as well as those that have been influential to the development of transportation. Boasting the largest collection of European vehicles in the U.S, the museum is located 3 miles from downtown Nashville, TN. The Lane Motor Museum features a collection of 150 unusual cars and motorcycles not typically seen in the U.S.
About The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $13 for seniors and students with ID, $8 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information, call 323-930-CARS or visit www.Petersen.org.
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