It's Time To Have The Talk with Your Teen #TheTextTalk
by Alice Chase
Teenagers often get a bad rap for inexperience and lack of concentration behind the wheel. Research is showing that parents may actually be more distracted on the road than their teens. Behaviors like a quick glance or checking text messages at a stoplight may seem insignificant but are a major cause of children and teens feeling unsafe in the car. Most children feel uncomfortable speaking up to their parents about the issue.
Given the pervasive danger of texting while driving, Honda is flipping the script and encouraging teens to take the lead as role models and have #TheTextTalk with their parents throughout the month of April - Distracted Driving Month- and beyond.
The Distracted Driving Awareness Month campaign from Honda features a series of videos geared to motivate teens to have #TheTextTalk, an open dialogue with their parents about practicing safer driving habits. The authentic videos show teens and parents in meaningful conversations about the dangers of texting while driving.
Researchers at Children's Hospital of Philadelphia (CHOP) and University of Pennsylvania School of Nursing found that one in three parents read text messages and one in seven use social media while driving their children between the ages of four and ten.
According to data from the National Highway Traffic Safety Administration, each day in the United States more than 1,000 people are injured in crashes that are reported to involve a distracted driver.
"By making children and teens the catalysts for change, Honda's distracted driving campaign takes a nontraditional approach in parent-child dynamics to capture true human emotion and encourage safer driving," said Jessica Fini, social media manager at American Honda Motor, Co., Inc. "For the past six years, we have used our social media platforms to promote safer driving during National Distracted Driving Awareness month, and we hope having the text talk will inspire a crucial conversation between teens and parents beyond the month of April."
Take the Pledge Together
Watch the Video together as a family and then take the pledge. The pledge is available at Honda.us.pledge and can be printed, signed, and shared as a physical reminder of the commitment to no longer text and drive.